The Cowboy Channel app offers access to multiple live streams of major PRCA rodeos, up-to-date scoring, stats, athlete bios, and the latest rodeo news. Users can also stream The Cowboy Channel live broadcast and watch their favorite shows on demand. The app also offers Cowboy Channel+ subscription, which allows users to stream live rodeo feeds from select PRCA ProRodeo events. The app's home section features curated content focusing on rodeo and western lifestyle, while the standings section provides fast access to PRCA National, Circuit, and WPRA standings. Users can also watch The Cowboy Channel broadcast stream and special events, including the biggest PRCA rodeos.

The Cowboy Channel+ subscription costs $9.99 monthly or $89.99 annually, and users are automatically billed for the full amount of their subscription every month or every 365 days. Payment is charged to the user's iTunes account at confirmation of purchase, and the account is automatically charged for renewal within 24-hours prior to the end of the current period. Users can manage their subscription and turn off auto-renewal by going to their iTunes account settings after purchase. No refunds are granted for the current subscription period, and cancellations take effect at the conclusion of the current subscription period.

The Cowboy Channel app offers a comprehensive platform for rodeo enthusiasts to stay up-to-date with the latest news, scores, and standings. The app's Cowboy Channel+ subscription provides access to live rodeo feeds from select PRCA ProRodeo events, making it a must-have for serious rodeo fans. The app's user-friendly interface and curated content make it easy to navigate and find the information users are looking for. However, users should be aware of the subscription terms and conditions, including the automatic renewal and no-refund policies.