The company initially aimed to provide customers with a convenient way to monitor their utilities usage and pay their monthly bills. They then launched My Carbon Footprint to help households and customers understand the environmental impact of their daily activities. This initiative aimed to raise awareness about individual carbon footprints and encourage more sustainable choices. To further promote sustainable living, the company introduced GreenUP, which included a rewards program to incentivize sustainable lifestyle choices. They also launched My Green Credits, a feature that allowed users to green their electricity consumption. These initiatives aimed to encourage customers to adopt more environmentally friendly practices and reduce their carbon footprint. As part of their ongoing commitment to sustainability, the company has decided to rename their app to the SP app. This new name reflects their ambition to empower the future of energy and contribute to a greener future for Singapore. Additionally, they are launching a new feature called Green Goals, which tracks individual environmental impact and contribution towards the SG Green Plan . This demonstrates their dedication to making sustainability a way of life and positioning themselves as Singapore's greenest app.