Pure is a dating and hookup app that provides a shame-free space for open-minded and adventure-seeking individuals to show up in the most playful version of themselves. The app allows users to post a personal ad, which can be a simple bio describing what kind of experience they are looking for and a profile photo of their choice. Pure has no geo limits, and users can find people in their area or pick any city and country across the globe to connect with those they fancy. The app has an anonymous chat feature that self-destructs after 24 hours upon matching, and all information shared during the chat cannot be saved to the phone's gallery, recorded, or shared elsewhere. Pure is dedicated to inclusivity and equality, and users can indicate their orientation and gender identity in their profile, as well as find matches based on theirs.

Pure is a subscription-based dating app that uses auto-renewing subscriptions. Users can purchase a weekly, monthly, or annual subscription to interact via chats with other users during the chosen subscription period. All subscriptions renew automatically unless canceled at least 24 hours before the end of the current subscription period. Users can cancel auto-renewal at any time by going to their settings in GooglePlay after the purchase. All personal data is handled under PURE’s Privacy Policy.

Safety and security are a top priority for Pure, and the app is constantly improving its algorithms to find and get rid of scams and spam accounts. The system is sensitive to trigger words that might be used by scammers and sends automatic alerts in case those are detected. Users are advised to keep chatting anonymously via Pure and not switch to other messengers to protect their privacy and keep themselves secure.

Pure is an app for adults only, and users must be at least 18 years old to use the app. Underage usage is prohibited. Pure is not just a hookup dating app, but what users make of it, whether they are seeking a meetup, a casual encounter, flirting, or just want to talk to strangers nearby or abroad.