Virgin Media and O2 have joined forces to offer exclusive perks, rewards, and experiences through the Priority app. Virgin Media customers can now access perks from both the Virgin family and O2, while existing O2 customers can enjoy new additions from the Virgin Family, such as Virgin Experience Days and offers on Virgin Wines. The app provides exclusive tickets, rewards, and experiences, including cinema tickets, early access to music artists through Priority Tickets, discounts on favorite brands, and daily rewards. The offerings are updated monthly based on user preferences, with surprise discounts included.

One of the rewards available through the Priority app is complimentary cinema tickets to the latest blockbusters every Tuesday. Users can claim a voucher code and book tickets for any film the following Monday at an ODEON cinema. Additionally, users can treat themselves to a Greggs Sausage Roll, Vegan Sausage Roll, or Breakfast Roll every Friday or Saturday. The app also offers a perk of a complimentary drink at O'Neill's pubs nationwide every Thursday, allowing users to catch up with loved ones.

The Priority app provides exclusive rewards, concert tickets, experiences, and discounts from various brands, including Greggs, ODEON, Virgin Experience Days, Booking.com, Caffè Nero, and Virgin Wines. Users can log in with their O2 or Virgin Media credentials to access these offerings. The app features weekly rewards like coffee from Caffè Nero, special discounts on holidays with Booking.com, complimentary ODEON cinema tickets, and early access to Priority Tickets for gigs and events. Users can receive notifications to stay updated on the most-wanted experiences and can easily redeem voucher codes for concert tickets and rewards. The app also offers discounts on restaurants, activities, and the chance to win Priority prize-draws. However, it is important to note that Priority is available to Virgin Media broadband customers but not to Virgin Mobile customers.