"MUJI passport" is a smartphone application developed by MUJI that allows users to access information about the brand at any time and from anywhere. The app offers various features to enhance the shopping experience, including news updates, store information, and product details. Users can also collect miles and access shopping coupons through the app. By following their favorite stores, users can receive personalized recommendations and stay up to date with the latest information. Additionally, the app provides a product catalog where users can browse and purchase items from the online store.

One of the key features of the MUJI passport app is the ability to collect MUJI miles. Users can earn miles by presenting the app at the time of purchase or by checking in to the physical store. However, it's important to note that miles cannot be earned for online purchases. The app also offers exclusive coupons, including special discounts during MUJI Week, which are only available to members of the MUJI passport app.

The app also includes a store locator feature, allowing users to easily find nearby MUJI stores. By checking in when visiting a store, users can earn additional miles. This feature not only encourages users to explore different MUJI locations but also rewards them for their loyalty. Overall, the MUJI passport app aims to provide a convenient and personalized shopping experience for MUJI customers, offering a range of features and benefits to enhance their interaction with the brand.