My Highmark is an app that allows users to easily manage their health and health coverage. It simplifies benefits by providing a platform where users can check their health plan benefits and see what is covered, all in one place. This eliminates the need to navigate through multiple sources of information. Additionally, the app provides access to virtual care programs and services, ensuring that users can easily find expert care whenever they need it. By consolidating these resources, My Highmark aims to make it convenient for users to access the support they require.

One of the key features of My Highmark is the ability to personalize the app experience. Users can build their Health Profile, which allows them to receive curated recommendations for the goals that matter most to them. This personalized approach ensures that users receive relevant and tailored information and support. Furthermore, the app offers daily recommendations through the Journey feature. Users can check their Journey every day to discover a new mix of activities, content, and support that is personalized just for them. This feature aims to provide users with ongoing motivation and guidance to help them achieve their health goals.

It is important to note that the My Highmark app is specifically designed for Highmark's Blue Shield and Blue Cross Blue Shield members in certain regions. These regions include central Pennsylvania, northeastern New York, western Pennsylvania, northeastern Pennsylvania, Delaware, West Virginia, Washington County in Ohio, and western New York. The app is affiliated with Highmark Inc. and its affiliated Blue companies, which are independent licensees of the Blue Cross Blue Shield Association.