Lidl Plus is a rewards app offered by Lidl Stiftung that provides customers with discounts on their favorite products. The app is designed to personalize the shopping experience by offering tailored information about offers and promotions from Lidl Plus and selected partners. This personalization is based on the customer's purchasing and usage behavior with Lidl companies. By activating coupons in the app and scanning the digital Lidl Plus Card at the checkout, customers can save money on their purchases. The app also offers the convenience of a digital purchase summary and access to a digital version of Lidl's weekly leaflet.

Joining the Lidl Plus program allows customers to benefit from tracking technology that helps improve the app and provide tailored communication, discounts, and participation in relevant surveys. The tracking technology monitors customer interactions with the app, such as page visits, coupon views, and time spent on each page. This data allows Lidl Plus to enhance the app and offer personalized experiences to its users.

Lidl Plus has specific data protection and privacy policies in place to ensure the security of customer information. These policies vary by country, and customers can access the relevant policies for their location through the provided links. Additionally, the app has terms of use that outline the conditions for participating in the Lidl Plus program. These terms also vary by country, and customers can find the applicable terms through the provided links.