Dub is a platform that functions similarly to Instagram but for investing. Users have the option to either copy other investors or have their own portfolios copied by fellow dub users. Copying a portfolio involves purchasing a basket of stocks, similar to an ETF, with the ability to invest any desired amount of money. When the copied portfolio is traded, users automatically trade at the same time and price, providing a seamless experience for followers.

The platform allows users to copy portfolios created by influential finance personalities from various platforms, including Twitter and SeekingAlpha, as well as current and former Hedge Fund managers. Additionally, users can access portfolios based on 13F and public filings from renowned investors like Bill Ackman and politicians. In the future, users will also have the option to copy portfolios created by friends, family, or any other user on the platform, expanding the range of investment strategies available for replication.

Users can also create their own portfolios on dub, whether for others to copy or for personal money management. This feature enables individuals to build investment strategies using fractional investing technology and share their portfolios with the community. By showcasing their investing skills, users can compete against others and track their performance in real-time. With a minimum deposit of just $100, dub aims to make investing accessible to all individuals, regardless of their financial background.