The pet rewards program offers customers the opportunity to earn points for every dollar spent on a variety of pet products, including dog food, cat food, treats, supplements, and litter. By signing up for the program, users can enjoy 250 points as a welcome bonus, with an additional 400 points available when creating the first pet profile. Points can be redeemed for a range of rewards such as free samples, coupons, discounts from Pet Care Partners, pet care items, and more. Customers can shop for their favorite Purina products either in-store or online, scan or upload receipts through the app, and accumulate points on every Purina purchase. The program encourages users to check back frequently as new items are regularly added to the list of available rewards.

In addition to earning points through purchases, customers can also receive personalized offers by providing information about their pets. By sharing details about their pets, users can earn an extra 400 points and receive special promotions tailored to their needs. The program includes a pet food finder tool to help users select the right products for their pets, ensuring their well-being is supported through appropriate nutrition. Customers can access expert content from Purina, including the HAPPi Program with daily bonding tips for pets and a Train + Play Library of articles and videos to assist with training and care for dogs and cats.

The program features a wide range of Purina brands, including ALPO, Beggin’, Beneful, Fancy Feast, Friskies, Purina One, and Tidy Cats, among others. Customers can earn points on purchases of products from these brands and redeem them for rewards such as free samples, coupon savings, Pet Care partner discounts, Purina swag, pet care items, and toys. The program aims to help customers and their pets live their best lives together by offering incentives for purchasing quality pet products and providing access to expert advice and resources for pet care and training.