Watsons, the leading health and beauty retailer in Asia, has launched a new mobile app to enhance the shopping experience for its customers. The app offers a range of features designed to make shopping more convenient and enjoyable. One of the standout features is the ability to try on makeup virtually using the #ColourMe tool. Customers can experiment with different shades and styles, as well as try out pre-designed "hot looks" created by beauty experts. This eliminates the need for physical try-ons and allows for a hassle-free shopping experience.

Another useful feature of the app is the virtual member card. Customers no longer need to carry around their physical Watsons Card as they can now access a virtual version on their mobile devices. This virtual card can be used in-store to collect points and unlock member-only discounts. Additionally, the app provides access to exclusive in-store coupons and vouchers, ensuring that customers don't miss out on any special offers.

The Watsons App also serves as a source of inspiration for health and beauty enthusiasts. It includes a BMI/BMR Calculator to help users track their wellness goals. Furthermore, customers can stay up to date with the latest health and beauty trends through expert advice and blog posts from Watsons' team of experts. Overall, the app offers a comprehensive and convenient platform for customers to shop, discover new products, and stay informed about the latest trends in health and beauty.