MakeupPlus is a mobile application that offers users a personal makeup and beauty advisor. The app allows users to try out new looks or create their own signature look with the help of industry professionals such as top makeup artists and photographers. The MakeupPlus camera lets users try on complete looks and mix and match with fun accessories. Users can touch up their features, glam-up with makeup looks, and purchase the products they love to recreate their favorite looks in real life.

The app offers exclusive makeup looks created by the beauty industry's top professionals, including Bretman Rock, Nikkie Tutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy, and others. Users can transform how they look right before their eyes with the augmented reality (AR) camera. They can instantly preview glamorous full-face makeovers with fun accessories, including retro style sunglasses, angel halos, and more. Users can choose from a list of beautifully-crafted looks, mix and match full-face makeovers with different looks to create their own style, and try out fun colors to see how they'd look all glammed up.

MakeupPlus takes the guesswork out of buying makeup online with its COUNTER function. Users can see how makeup products look in real-time with the AR camera. They can instantly try on products from their favorite brands such as Charlotte Tilbury, GLAMGLOW, Stila, Clarins, NARS, Dior, and more. If they like what they see, they can buy the items they love right on the app and start taking photos to show their friends. The app also offers easy-to-follow makeup tips to make the most of the camera and makeup application tools in TRENDING.

MakeupPlus offers additional features such as retouching skin to bring out users' naturally radiant glow, making minor adjustments to their face, eyes, chin, or nose to show off their best features, and taking the best group photos with the selfie timer and multiple face recognition function. The app works with both front and back cameras, and users can share their photos on popular social media sites such as Facebook, Instagram, and Twitter. Most MakeupPlus features are compatible with most devices, but the AR feature requires at least 1GB of storage space and a minimum resolution of 480 x 854.