The e.l.f. Cosmetics beauty app is a new and improved shopping experience for makeup and skincare products. The app offers features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories to help you find your perfect shade and discover new products. The app also includes a barcode scanner feature to help you stay connected to e.l.f. while shopping in-store and earn rewards through the e.l.f. Beauty Squad Rewards Program. Opt-in for push and in-app notifications to stay up-to-date on exclusive offers, new arrivals, and upcoming sales.

The Shadefinder feature in the e.l.f. Cosmetics beauty app allows you to virtually try on your favorite makeup products and find your correct shade for concealer and foundation. The app also includes Shoppable Stories, where you can watch e.l.f. stories and discover new Holy Grail products to upgrade your makeup collection. The Swipe to Like feature allows you to discover and explore your favorite clean beauty products. The barcode scanner feature helps you stay connected to e.l.f. while shopping in-store and keep your makeup bag stocked by trying on shades, learning with tutorials, and exploring ingredients.

The e.l.f. Beauty Squad Rewards Program gives you multiple ways to earn points toward straight-up dollars off your next purchase. You can turn your e.l.f. beauty rewards into gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. The program also includes early access to sales and new arrivals, complimentary full-size products, and exclusive offers for e.l.f. Icon Members. Opt-in for push and in-app notifications to stay up-to-date on exclusive offers, new arrivals, and upcoming sales. Review your order history and track your delivery, and share your favorite e.l.f. makeup and skincare products & looks on your most-loved social networks.