As a new father, the struggle to find formula for his child was a personal problem for the author. Being a programmer, he discovered a solution by automatically monitoring several local markets and receiving messages when new stock arrived. This allowed him to maintain a formula supply for his child.

After seeing friends struggle to find formula on social media, the author decided to help others by building FindMyBabyFormula.com. The website provides a service to help others find formula during the shortage in the USA. The author hopes that this service will help many parents keep their babies well-fed and happy.

The author's personal experience with the formula shortage led him to create a solution that he hopes will help others. By using his programming skills, he was able to monitor local markets and maintain a formula supply for his child. He then built FindMyBabyFormula.com to help others find formula during the shortage. The author's goal is to help parents keep their babies well-fed and happy during this difficult time.