NOW is a streaming service that offers a variety of entertainment options, including movies, TV shows, sports, and children's programming. Users can sign up for a Cinema, Entertainment, Sports, hayu, or Kids Membership and stream content on their Android phone or tablet, as well as Sony BRAVIA TVs from 2016 onwards. However, NOW does not support video playback on rooted Android devices due to concerns about content protection. Users can stream content via Wi-Fi or mobile data, but charges may apply. Memberships renew until cancelled, and users must be 18 or older and located in the UK to sign up.

To use NOW, users must have an Android device running Android 5 or later, or a Sony BRAVIA TV running Android 8 or 9. The service is not compatible with rooted Android devices, as this may compromise content protection. Users can stream content via Wi-Fi or mobile data, but charges may apply. NOW offers a range of membership options, including Cinema, Entertainment, Sports, hayu, and Kids, which renew until cancelled. Users must be 18 or older and located in the UK to sign up.

NOW's privacy notice explains how the service uses user information, and users can get help with the service via the NOW website. The service offers a range of entertainment options, including movies, TV shows, sports, and children's programming, and users can stream content on their Android device or Sony BRAVIA TV. However, rooted Android devices are not supported due to concerns about content protection. Charges may apply for streaming content via Wi-Fi or mobile data.