The Benjamin Moore Color app is a free tool that allows users to explore and experiment with different paint colors. With features such as the Virtual Fan Deck, users can easily browse through Benjamin Moore's extensive library of colors, including Color Preview, Benjamin Moore Classics, Affinity, Historical Collection, Off-Whites, and Designer Classics. The app also includes a Photo Visualizer, which allows users to take a photo of a room and "try on" different colors by tapping a surface for instant masking. Additionally, the Video Visualizer feature allows users to apply Benjamin Moore paint colors to surfaces in real-time using augmented reality technology.

One of the standout features of the Benjamin Moore Color app is its Precision Color Matching capability. With the purchase of the Benjamin Moore ColorReader or ColorReader Pro device by Datacolor, users can match any color in real life to colors in the Benjamin Moore library. This feature is especially useful for those who want to match a specific color in their home or office to a Benjamin Moore paint color. To order a device, users can visit datacolor.com/bmorders.

Overall, the Benjamin Moore Color app is a helpful tool for anyone looking to explore and experiment with different paint colors. With its user-friendly interface and advanced features such as Precision Color Matching and Video Visualizer, users can easily find the perfect color for their space.