The Apple TV app offers a convenient way to access all your favorite TV content in one place. With the app, you can watch exclusive Apple Originals from Apple TV+, rent or buy new and popular movies, and subscribe to premium channels. The content is curated and personalized to cater to your preferences, making it easy to discover new shows and movies that you'll enjoy. The app also features a dedicated Kids space for discovering age-appropriate content for children.

One of the key features of the Apple TV app is the ability to watch new exclusive Apple Originals each month, such as The Morning Show, See, Dickinson, and more. Additionally, users can try out Apple TV channels like Showtime and CBS All Access, subscribing only to the channels they are interested in. The app allows for ad-free viewing of channels both online and offline, without the need for additional apps, accounts, or passwords. Users can also buy or rent new release movies or explore a vast catalog of over 100,000 movies and shows, including a large selection of 4K HDR content.

The Watch Now feature in the Apple TV app includes Up Next, which serves as a personal watchlist to help you quickly access your favorite content. It also allows you to resume watching from where you left off across all your devices. The Library tab makes it easy to find all your purchased or rented movies and shows in one place. Subscriptions to Apple TV Channels are managed through the app, with payments charged to your Apple ID account and the option to cancel at any time. The availability of features, channels, and content may vary by country or region, and subscriptions can be managed in the account settings within the app.